Brand New Retro

With this stunning collection of over 700 retro adverts, photos and articles, sourced from over 50 different magazine titles, Brand New Retro takes a captivating look back at Ireland’s vintage pop culture and advertising from the 1960s to the 1990s. The content is a visual feast, and uniquely Irish, covering fashion, music, brands and sport.
It features the best of the author’s award-winning website, brandnewretro.ie. Since 2011, the site, founded by Brian McMahon, has digitised thousands of iconic images, articles and adverts from an expanding chronicle of vintage magazines and other publications. The result is a fantastic document of Irish life, a smorgasbord of images that embody iconic Irish pop culture.
Brian McMahon is creator and curator of the award-winning website brandnewretro.ie. He has been creating fanzines, DJing and performing with bands since 1978. He is a former member of The Scheme, who supported U2 at the Dandelion Market in 1979, and was a DJ with Dublin’s Jazz FM in the 1990s. He writes for Totally Dublin.